In this age of internet and superfast connectivity, visitors are most impatient beings and they are not going to wait longer for your website to load. Performance and speed go hand-in-hand, and even a fraction of seconds difference in download speed between two websites matter a lot to get customers pouring into them. While many think that slow speed of a website is due to the faults in the website constructions, one of the chief reasons behind it is too many things stuffed into it. So, the first thing you need to look is fixing all the internal glitches, cutting down its content and make it as fast as possible. Take a look here at some of the essential ways to streamline your website performance.
1 Strike a balance between the website's elements
Most of you want something extraordinary in your site to make it as catchy as possible. But remember, with all those out-of-the-box features like a moving background, or parallax web scrolling are all great until they don't hamper the site's loading speed. So, the key point is deciding which of all elements are crucial for user experience and getting rid of the additional features that in no way contribute towards enhancing the primary user experience.
2 Making the website mobile friendly
Looking at the relevance as well as dominance of mobile phones these days, you must ensure that your business website works well on the mobile screens too. You need to ask your developers to take a mobile-friendly test for your website which explores its usability criteria, plugins, text readability, responsiveness of clickable elements and everything else.
3 Do not keep big image files
You know what, according to HTTP Archives, nearly 60 percent of a webpage's weight on the desktop depends on its image content. Thus, you need to make sure that you're using high-quality yet size optimised images for every web page of your website. Image formats like WebP, JPeg XR are known for optimising images' weight by 20-50% without compromising on the quality.
4 Streamlining the number of HTTP requests
While HTTP is nothing but a request or response protocol deployed by web browsers for fetching files directly from the server, decreasing down the HTTP requests is, in fact, a great measure to cut down the load time.
5 Use of an effective CDN
CDN, or Content Delivery Network, is a composite system which uses several numbers of distributed servers for delivering websites and various webpage content based on the location of users and website's nature. Mostly, content files of static websites which may be CSS, JavaScript files or images are delivered to the web servers that are much proximity to the users. This is because lesser proximity assures lesser load time.
Most of the website owners consider that they need "bells and whistles" which would let customers gushing into their websites. But, they forget that irrespective of how attractive their sites are, customers are going to fly away if they do not load fast. So, before your website's auxiliary elements and some outdated aspects start hindering its speed and performance, get them fixed by your developers.
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